Tech Trends: Mirrorless Posts Second Consecutive Holiday ASP Increase

Tech Trends: Mirrorless Posts Second Consecutive Holiday ASP Increase

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Port Washington, NY—Mirrorless system cameras delivered a second strong holiday ASP increase last year in the United States. This led to a record revenue share of 26 percent (of detachable-lens cameras) for the mirrorless category during the core holiday weeks.

Mirrorless and DSLR Holiday ASP for Thanksgiving Week + Cyber Week

TechTrends Mirrorless Holiday ASP
Source: The NPD Group/U.S. Weekly Retail Tracking Service

In addition, unit sales for mirrorless cameras were up 35 percent (the first unit growth in more than three years) despite the price increase, as the fall’s new products delivered some sales momentum. However, DSLRs saw flat unit volume, although revenue declined on the lower price points.—Stephen Baker, Vice President, Industry Advisor, the NPD Group

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