Port Washington, NY—The U.S. market for the instant print camera category continues to grow, as today’s younger generation embraces the analog devices. Older nostalgia seekers are also joining them.
Along with new instant photography device sales, we are seeing that consumers who have purchased instant print cameras are continuing to use them. As a result, they are driving up film sales as well.
Instant Print Camera & Film Sales Continue Up
Based on the findings of NPD’s Future of Tech report, we expect this trend to continue through 2019.—Stephen Baker, Vice President, Industry Advisor, the NPD Group.