DIR October 2015 Tech Trends: Wireless Connectivity

DIR October 2015 Tech Trends: Wireless Connectivity

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Wireless Connectivity Continues to Impact Interchangeable-Lens Camera Market

Port Washington, NY—For the 12 months ending August 2015, The NPD Group found that Wi-Fi connectable cameras increased their share of the total interchangeable-lens camera market. Furthermore, they grew to 28% from just 19% only a year ago. As a result, wireless connectivity continues its impact on the ILC camera market.

Source: The NPD Group Retail Tracking Service

Growth has been spurred by camera models from Sony and Canon. In addition, the Wi-Fi connected interchangeable-lens camera segment by itself has grown 33%. The non-connected portion of the market has fallen 21% overall.—Ben Arnold, Executive Director, The NPD Group

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