DIR October 2016 Tech Trends: Instant Print

DIR October 2016 Tech Trends: Instant Print

Instant Print Cameras Developing into New Growth Segment

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Instant print cameras, like smartphone cameras, are capitalizing on the social nature of photography. They allow users to instantly share photos as soon as they are taken.

For the 12 months ending in August 2016, dollar as well as unit sales of instant cameras grew 141% and 157%, respectively, over the previous period.

Fujifilm’s Instax line of instant film cameras accounts for 81% of overall dollar sales. In addition, Instax is the leading brand on the market in both revenue and units.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group

Instant Print Cameras Dollar and Unit Growth

tech-trends-10-2016revSource: The NPD Group / Retail Tracking Service / U.S.

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