DIR June 2017 Tech Trends: Camera Drones

DIR June 2017 Tech Trends: Camera Drones

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Port Washington, NY—The topic of this month’s Tech Trends is drones equipped with cameras. This category accounted for 91 percent of total drone sales over the last 12 months. In addition, this imaging segment continues to propel the wider category.

Growth in Camera-Equipped Drones Continues

Tech-Trends-6-2017-Camera-DronesSource: The NPD Group/Retail Tracking Service

In the 12 months ending in March 2017, unit sales of these aerial imaging devices grew 117 percent. In addition, their average selling prices increased 11 percent.

Furthermore, 4K-capable cameras accounted for nearly half of the dollar sales during this time.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group.

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