DIR’s July/Aug. 2015 Tech Trends: Premium P&S

DIR’s July/Aug. 2015 Tech Trends: Premium P&S

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Premium P&S Compact Cameras Continue to See Growth

Port Washington, NY—Even as the overall point-and-shoot digital camera market continues to decline, segments of growth in this market remain. Premium point-and-shoot compact cameras have not seen the steep declines felt by the rest of this category.

In fact, for the 12 months ending January 2015, point-and-shoot cameras priced more than $600 saw revenue growth of 13%, while the rest of the P&S market collectively declined 32%.

This pricing segment has also garnered a larger share of the point-and-shoot market. It now accounts for 6% of the category’s revenue during this period—up from just more than 3% the year prior.

Sony is the leading brand in the $600+ premium point & shoot segment with 42% market share, followed by Canon.—Ben Arnold, Executive Director, The NPD Group

Digital Point-and-Shoot Cameras

Revenue Growth (Feb 2014-Jan 2015 vs Prior Year) by Price Segment

Tech-Trends-7-2015-Prem-PSSource: The NPD Group/Retail Tracking Service

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