DIR Dec. 2017 Tech Trends: Sales of 360º Cameras Soar

DIR Dec. 2017 Tech Trends: Sales of 360º Cameras Soar

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Port Washington, NY—The December 2017 Tech Trends involves the 360º camera market. With a number of virtual reality as well as augmented reality headset products already launched or poised for release in 2018, the sale of 360º cameras continue to grow.

                         360º Cameras

 U.S. YoY Dollar, Unit Growth, 12ME August 2017
Tech-Trends-11-2017-360DegreesSource: The NPD Group/Retail Tracking Service

In addition, in the 12 months ending August 2017, the average selling prices for 360º-capable cameras fell 20% to $270. Moreover, Samsung and Ricoh combined to account for approximately 50% of the dollar share in this increasingly popular market.

In addition, total unit sales for the 360º camera market are just over 1% of the total unit volume of VR/AR headsets.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group

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