Las Vegas, NV—Print has long been a powerful medium to inspire action, from promoting social change to influencing purchasing decisions. It therefore comes with little surprise to Canon USA that nearly half of Americans surveyed would feel sad in a world without print. The just-released Canon Print for Action survey was conducted by Ipsos.
The survey focuses on consumers’ perception and use of printed materials, as well as the importance of print in the minds of tomorrow’s business leaders. Moreover, the survey is the first component of a new Canon initiative. The goal is to help Canon continue to provide print solutions that spark creativity in the lives of consumers. In addition, it will help Canon fuel its channel partners’ future success through the power of print.
“We are pleased to find that, despite living in what seems like a digital world, millennials still count on print for information and inspiration,” said Shinichi Yoshida, executive vice president and general manager, Canon USA, Inc. “With our new Print for Action initiative, our goal is to highlight the power of print’s versatility. And couple Canon’s deep heritage in innovative imaging with proven statistics to educate and help empower future business leaders.”
Statistics from the Canon Print for Action survey reveal that the print medium has a favorable influence in many aspects of the lives of U.S. millennials. From food and beverage purchasing decisions to study habits and relaxation techniques, print is a driving influence that seems here to stay.
Canon Print for Action Survey Findings
For instance, according to the Canon Print for Action survey:
- Millennials still send printed cards. In fact, for Valentine’s Day 2018, giving printed romance cards (30%) won out over sending e-cards (7%) for millennials. Overall, in the 12 months prior to the survey more than half (51%) of millennials gave someone a printed card for a celebratory moment or a holiday compared. Furthermore, just 18% sent a digital greeting on those occasions.
- Other than watching streaming services (56%), millennials turn to books (48%) to relax. Nearly half of millennials surveyed say reading a book makes them feel the most relaxed. It took the lead over activities like exercising (37%), cooking (37%) and meditating (21%).
- Millennials still turn to print to plan out their days. In the 12 months prior to the survey, 43% of millennials used physical calendars. Moreover, 30% of millennials used planners for scheduling and staying organized.
The Canon Print for Action survey covers more than just millennials; its statistical findings span a range of demographics and market verticals. Generational findings all point toward the power of print. In fact, only one in five Americans, as a whole, reporting they rely solely on digital platforms.