Las Vegas, NV—Digital camera sales often see a bump around the holidays. But what price points do consumers gravitate toward when making purchases? From Q4 2016 to Q4 2017, detachable-lens cameras saw an increase in purchases in the $750 to $999.99 range, as well as items priced above $1,000. This according to the NPD Group’s U.S. Retail Tracking Service.
Moreover, detachable-lens cameras priced at $750 to $999.99 grew their market share from 6 percent to 11 percent, based on unit sales. This growth in sales of premium products indicates that consumers are willing to spend more for advanced features and quality.
Popular Holiday Price Points for Detachable-Lens Cameras
In addition, with the introduction of new premium products from industry leaders in 2018, we expect to see this holiday shopping trend continue into the new year.—Stephen Baker, Vice President, Industry Advisor, the NPD Group