Miami, FL—In addition to the launch of its 360º ALLie camera, IC Real Tech selected longtime industry veteran Mark Sherengo as vice president of sales and marketing for its ALLie camera subsidiary.
In his new position, Sherengo will lead sales and marketing for ALLie along with the company’s distribution and business development initiatives to drive its leadership in the 360º technology space.
Sherengo brings more than 20 years of executive experience with leading global photography and video companies, including Ricoh, Pentax and Fujifilm. At Ricoh Imaging, he was director of sales and helped the company introduce the 360º Theta camera to market. Prior to Ricoh, he spent a combined 15 years as director of sales and marketing for Pentax and Fujifilm. Before that, he was a professional photographer and helped run the photo lab business for the NFL for more than a decade.
“In my experience as a professional photographer and working for decades across the photography and video hardware spaces, the one theme that’s always resurfaced for both consumers and professionals has been the need to be ready to capture memories at any moment. ALLie camera wins the innovation race when it comes to taking the 360º camera and making it an always-on, everyday-use camera so users never have to worry about missing a single thing,” said Sherengo. 
About ALLie
ALLie is an immersive experience and virtual reality technology company. The company makes the fully immersive 360° ALLie camera and accompanying mobile apps that allow consumers to see it “all” and be there when they’re not. They can view content in real-time or via playback from the cloud. The company’s patented everyday-use products are designed to provide users peace of mind around life events as well as baby, pet, elderly and home care. The company partnered with YouTube and Facebook to provide users with opportunities to share their best life moments with friends and family. The company is a subsidiary of IC Real Tech and is based in Miami, Florida. allie.camera
