DIR May 2018 Tech Trends: U.S. Instant Print Camera Sales Mature

DIR May 2018 Tech Trends: U.S. Instant Print Camera Sales Mature

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DIR-Tech-Trends-Graphic-2017

Port Washington, NY—A successful analog imaging category over the last three years, demand for instant print camera models remains strong in the United States. Despite comparison growth of 162 percent in 2016, sales of instant print cameras continued to increase in 2017. In fact, they rose by nearly a third (32 percent).

Instant Print Camera & Film Unit Growth: YoY by Year

Tech-Trends-5-2018-InstantPrintSource: The NPD Group/Retail Tracking Service

Moreover, instant print film sales, a likely indicator of how often the cameras are being used, also increased in 2017. According to the NPD Group’s Retail Tracking Service, the instant film category grew 41 percent compared to the year prior.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group

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