Upper Saddle River, NJ—Vitec, a global provider of products and solutions to the broadcast and photographic markets, announced the acquisition of photographic brands JOBY and Lowepro from DayMen.
With a worldwide presence across 22 recognized brands, the Vitec Group is folding JOBY and Lowepro into its portfolio as part of the Photographic Division. They join other Vitec-owned photographic brands, including Manfrotto, Gitzo, Lastolite by Manfrotto as well as Avenger.
The acquisitions are part of a move to have Vitec become the leading global provider of accessories within the newer and fast-growing iPhonography and vlogging markets. In addition, they will strengthen Vitec’s position within the photographic bags market.
JOBY introduced the GorillaPod support in 2006, “which transformed the camera accessories market, while Lowepro is a market leader in bags designed to protect electronic and photographic devices,” announced Vitec.
Lowepro is a recognized market leader of photographic bags, with a focus on supporting the professional outdoor and adventure photographer. As such, it will complement the Vitec-owned brand Manfrotto. Manfrotto’s range of photographic bags is aimed at supporting professional urban and studio photographers.
Moreover, Vitec plans to integrate the two brands into its Photographic Division within the existing organizational structures. The unit’s divisional chief executive is Marco Pezzana.
“We are proud to announce that two remarkable brands within the photographic accessories market, JOBY and Lowepro, will join the Vitec Photographic Division,” Pezzana commented. “We pride ourselves on supplying the leading photographic brands to the global market. This natural addition to our business strengthens the already outstanding offering we provide to our partners worldwide.”
He continued, “We believe that our extensive knowledge of the photographic market will enable us to add a wealth of value to these already leading brands. JOBY and Lowepro’s product development expertise, coupled with our established global distribution network, engineering and manufacturing capabilities, creates exciting opportunities for both Vitec Group and our global partners.”
Vitec is a global provider of premium-branded products and solutions to the fast changing and growing “image capture and sharing” market. Its customers include broadcasters, independent content creators, photographers and enterprises. Furthermore, its activities comprise the design, manufacture and distribution of products and software. These include camera supports, wireless systems, robotic camera systems, prompters, LED lights, mobile power, monitors as well as bags.
Vitec employs around 1,600 people across the world in 10 different countries. In addition, the company is organized in two divisions: Broadcast and Photographic. vitecgroup.com
Since its inception in 1981, DayMen has been a designer, marketer and distributor of imaging accessories. Among its brands within the photographic and consumer electronics markets are Lowepro and JOBY.
Moreover, founded in 1967 by adventure photographer and outdoorsman Greg Lowe, Lowepro is marking its 50th anniversary this year. In addition, JOBY was formed in 2006 and acquired by DayMen in 2011. JOBY is celebrating more than 10 years of manufacturing and selling the portable, flexible-leg tripod GorillaPod family.
Headquartered in the San Francisco Bay area, DayMen has 100+ employees globally. It has sales staff in the U.S., Canada, France, the UK, Germany, Switzerland and also Hong Kong. daymen.com