New York, NY—A leading manufacturer of medium-format digital cameras, Hasselblad is hosting the collaborative Hasselblad Spring Pop Up at its New York Experience Studio in Manhattan. The pop up features carry solutions from Peak Design as well as aerial imaging tools by DJI. Moreover, the five-day pop-up is filled with artist talks, demonstrations, community meetups and interactive learning sessions.
The Spring Pop Up kicks off on March 10 with an interactive introduction to each brand’s latest products.
“The Spring Pop Up is a fantastic opportunity to get together with the community to share ideas, elevate our collective knowledge, as well as learn about the best tools in the industry,” said Dan Wang, director of Marketing, Hasselblad Americas. “Our hope is that people will come in and discover a new exciting tool or a skill that inspires their creativity and artistic vision.”
Hasselblad Spring Pop Up
Peak Design will demo its travel tripod as well as its recently revamped Everyday V2 collection. The tripod “completely innovates the stability and compact nature of camera support solutions,” the company announced. Furthermore, the Everyday V2 collection builds on the success of Peak Design’s existing collection of backpacks, messengers, slings and totes for carrying creative tools. In addition, Hasselblad is showcasing its mirrorless medium-format camera solutions. They include the X1D II 50C, 907X 50C and the newest XCD 45P lens. Each offers an ultra-portable option for high-quality image capture. The cameras are also complemented by Hasselblad’s Phocus Mobile 2 software for iPad Pro. This allows photographers to take more capabilities even farther out into the field.
What’s more, DJI is demonstrating its handheld and aerial creative capture equipment with the Osmo and Mavic product families. The event will showcase the latest Mavic Mini drone—an ultralight folding drone for everyday use. Weighing less than 9 ounces, the Mavic Mini is also easy to fly.
Moreover, attendees to each event are eligible to sign up for giveaways from each brand.
Spring Pop Up Schedule
March 10, 6–8 p.m.: Medium Format Meetup
Come learn about the latest tools from DJI, Hasselblad and Peak Design. The event comprises hands-on time with the newest gear from each brand. Attendees can check out the carry, support as well as capture solutions on the ground and in the sky with hands-on demos and live learning sessions.
March 11, 7–8 p.m.: Peak Design Artist Talk with Jeremy Cohen
Attend an artist talk featuring Brooklyn-based photographer and creator Jeremy Cohen. Recognized for his innovative storytelling and ever-evolving presence online, Cohen will discuss developing personal projects as well as recent works.
Since 2010, Peak Design has created innovative carry solutions with a simple overarching directive: “Make the best things.” Its portfolio includes a cross-functional ecosystem of bags, pouches, slings, straps and clips. March 12, 6:30–8:30 p.m.: Women Who Drone—DJI Spring Pop-Up
Women Who Drone and DJI will host an evening event featuring a conversation on traveling with drones. It also includes community film screenings, live demonstrations and various raffles for drone lessons.
DJI is a developer and manufacturer of civilian drones and aerial imaging technology for personal and professional use. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use.