New York, NY—Leica Camera opened the Leica Boutique at Willoughby’s imaging center in early June, marking the first Leica-designed retail space in New York City and a marquis partnership between two historic brands in the photography industry.
Set within New York’s oldest photographic emporium, the Leica Boutique at Willoughby’s provides a new source for information on all Leica-related topics and offers Leica’s full product portfolio, from point-and-shoot cameras to rangefinder and medium-format systems and binoculars.
“We are proud to offer Leica clients and fans this distinctive new venue to explore our products,” said Roger Horn, president of Leica Camera Inc. “Both Willoughby’s and Leica have a significant place in the photography industry’s rich history and we are excited to bring lasting synergy to both our brands through this partnership.”
To celebrate the grand opening of the boutique, Willoughby’s, along with photo enthusiast and actor Matthew Modine, renowned event photographer Patrick McMullan and Alex McCord of Real Housewives of New York, hosted a VIP “cocktails and cameras” party. In addition to showcasing the new Leica retail setting, the event exhibited the latest work of renowned fashion photographer and Leica Camera fan Nevil Dwek.
Willoughby’s is located at 298 Fifth Avenue in Manhattan. willoughbys.com or leica-camera.com
