Columns By Gaby Mullinax

Gaby-Banner5-2018Rev

Printing Press: Partnering with a Powerhouse B2B Franchise

Since opening Fullerton Photographics, Inc., in 1999, I have experienced firsthand the extraordinary effort it takes to build a customer base and drive strong...
11-2017-Editors-Note

DIR November 2017 Editor’s Note: Circling the Imaging Industry

The imaging industry is certainly not what it used to be. As you look through the pages of our magazine this month, you’ll get...
GabyBanner11-17

What Have You Printed On Lately for B2B?

For the past two years, I’ve been so encouraged by the enormous potential that B2B holds for the photo industry and what it has...
Gaby-1-16-2017-graphic

What Have You Printed On Lately? Sign of the Times

For years, I’ve shared with photo retailers—through this column and at industry conferences—innovative product and service leads to inspire growth and resilience. Now I’m going...
what-have-you-printed-11-16

What Have You Printed On Lately? Live Portrait

The only thing that’s changed is everything,” says a recent Apple commercial telling the world about moving photos and the latest iPhone updates. This...
Gaby-5-2016

What Have You Printed on Lately? Magical Technology

As you may recall reading in my column last year, Fullerton Photo crafted and created an art gallery wall showcasing children’s artwork in a...
What-Have-You-Printed-on-Co

What Have You Printed On Lately?

If the past is prologue, what’s our takeaway from Q4 2015 in the photo industry? With the holidays behind us, let’s stop, reflect and...
Gaby-11-2015-graphic

What Have You Printed on Lately? Don’t Stop Us Now!

Monumental changes are taking place across the photo-imaging landscape. One such breakthrough took place September 27–28, when PMA hosted a thought leaders’ conference in...

What Have You Printed on Lately? Reshaping the Photo Retail Landscape

What Was I Thinking? On December 15, 1999, when many photo lab owners were thinking of giving up and walking away from the business, I...

What Have You Printed on Lately?

I can’t help but notice people beginning to grasp hold of the past and seek meaningful ways to connect with it. I’m not sure...

What Have You Printed on Lately? Delighting Customers Is Job 1

Businesses across the U.S. routinely immerse themselves and their staffs in new marketing or management exercises in search of enhanced customer loyalty and ramped...

What Have You Printed on Lately? Delivering Delight to Our Customers

It’s an exciting—and yes, challenging—time for retailers in the photo-imaging industry. We all work right at the convergence of art and technology—a “marriage of...

What Have You Printed on Lately? It’s Time for “Do It Yourself”

Many of the old, comfortable ways of doing things in the photo retail industry have lost their luster. But the most adventurous and courageous...

What Have You Printed on Lately? PMA@CES: Magic at the Intersection of Art &...

It’s an amazing time to be in the imaging industry. Exciting and challenging. As Steve Jobs once said, “Technology married with the humanities will...

What Have You Printed on Lately? Metal Art + Ingenuity = Imaging Boutique with...

Without legacy thinking clouding my creativity, I am developing what might just become a retail-imaging model for the future. I’ll describe this new Imaging...

What Have You Printed on Lately? Surviving in the Shifting Creative Retailing Market Space

During PMA in January and WPPI in February, it was obvious that companies embracing the new “creative imaging boutique” model are becoming well positioned to...

NO COMMENTS

News Brief (footer)

Sign Up for Digital Imaging Reporter’s Weekly News Briefs Today!