Columns By Bob McKay

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CES 2019 Editor’s Notebook: Are Cameras Now About the Experience?

As I walk around the Las Vegas Convention Center on the first day of CES 2019, I harken back to just a few years...
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Zooming In: Imaging—A Retrospective

In years gone by I had written many Zooming In columns for Digital Imaging Reporter at CES that were intended for publication on the...
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Retail Intelligence: Three Design Improvements That Will Make You More Money

Intuitive, attractive and functional design is the most powerful way for a store to stand out against the competition, grow and build customer satisfaction—and...
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Social Networking for Success: Grow Your Business with a Webmaster or Social Media Marketer

Taking the leap to hire someone to manage your website and social media is a big decision. However, it is a move that can...
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January 8, 2019 Editor’s Note: It’s About the Image

As CES continues to grow, Digital Imaging Reporter remains the only trade magazine in the image industry covering the consumer technology show solely from...
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The Imaging Alliance: Sales for Members, Benefits for the Entire Industry

“We no longer need to focus on recruitment. We have teams together. It’s time to put our programs in place.” Jerry Grossman, executive director...
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Printing Press: Consumer Portraits Printed in Three Dimensions

How would you like to offer your customers a full-color 3D figurine of their 10-year-old daughter performing a pliè in her ballet costume? Or...
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Selective Focus: Turning Point—Megapixels, Formats and the Need for Speed

There’s no question that 2018 saw a turning point in camera build and technology, with EVF models making a run at DSLR dominance. Thanks to...
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Strategy Session: Canon—Improving People’s Lives with Leading-Edge Technology

It has certainly been an interesting few years for the camera side of the imaging industry. The category has seen a recent explosion of...
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The Last Word: Avoid These Four Perils of a Corporate Customer Experience Program

What is customer experience? Customer experience (CX) is the totality of interactions, good + bad + indifferent, that a customer has with a business’s...
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December 2018 Editor’s Note: Congrats to Art’s Cameras Plus, Dealer of the Year

December is always a fun month here at Digital Imaging Reporter. We get to shine the light on one dealer in the country who...
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Digital Imaging Reporter’s 2018 Dealer of the Year: Art’s Cameras Plus

Don’t worry about the future of specialty photo retailing. Art’s Cameras Plus understands the need for optimum customer and employee experiences to foster their...
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Printing Press: Promoting a Professionally Printed Wall Art Gallery

Creative photo galleries are all the rage for wall art displays this year. Pinterest, Shutterfly and other Internet resources are providing hundreds of ideas...
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Strategy Session: Art’s Cameras Plus—50+ Years of Success

You know there’s a strong bond between a father and son when the father insists his son, at 11 years old, should pay for...
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Social Networking for Success: Simple Ways to Increase Facebook Traffic & Drive Sales

With millions of people sharing billions of posts daily, how do you break through to increase your Facebook traffic and drive more sales for...
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The Last Word: It Is Not a Pretty Picture, but It Should Be—It Must...

We all went through a typhoon-like ordeal when film transitioned to digital. Creativity and reinvention revitalized the photography industry and spared many. Every photographer...
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November 2018 Editor’s Note: Marketing Will Make a Difference

There are a lot of positive numbers lining up to make this a record-breaking year for the imaging industry. Those numbers should be complemented...
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Selective Focus: 2019—The Year of the Lens

Judging from the lens introductions at photokina, and those already in the pipeline, consumers have some tough, though plentiful, choices to make when it...
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Giving Back: Florida Artist Becomes Pro Bono Pet Photographer & Rescue Owner

Quite by serendipity, Tampa Bay, Floridian Laurie Elmer became a professional pet photographer some 13 years ago. A creative artist her whole life, she...
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Strategy Session: Forever Connected Yearbooks

We’ve all been through the high school yearbook phase of our lives. Geeky portraits signed by some people you never even spoke with, wishing...

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