Columns By Bob McKay

DIR-12-2018-Issue-Cover

December 2018 Editor’s Note: Congrats to Art’s Cameras Plus, Dealer of the Year

December is always a fun month here at Digital Imaging Reporter. We get to shine the light on one dealer in the country who...
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Digital Imaging Reporter’s 2018 Dealer of the Year: Art’s Cameras Plus

Don’t worry about the future of specialty photo retailing. Art’s Cameras Plus understands the need for optimum customer and employee experiences to foster their...
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Printing Press: Promoting a Professionally Printed Wall Art Gallery

Creative photo galleries are all the rage for wall art displays this year. Pinterest, Shutterfly and other Internet resources are providing hundreds of ideas...
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Strategy Session: Art’s Cameras Plus—50+ Years of Success

You know there’s a strong bond between a father and son when the father insists his son, at 11 years old, should pay for...
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Social Networking for Success: Simple Ways to Increase Facebook Traffic & Drive Sales

With millions of people sharing billions of posts daily, how do you break through to increase your Facebook traffic and drive more sales for...
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The Last Word: It Is Not a Pretty Picture, but It Should Be—It Must...

We all went through a typhoon-like ordeal when film transitioned to digital. Creativity and reinvention revitalized the photography industry and spared many. Every photographer...
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November 2018 Editor’s Note: Marketing Will Make a Difference

There are a lot of positive numbers lining up to make this a record-breaking year for the imaging industry. Those numbers should be complemented...
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Selective Focus: 2019—The Year of the Lens

Judging from the lens introductions at photokina, and those already in the pipeline, consumers have some tough, though plentiful, choices to make when it...
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Giving Back: Florida Artist Becomes Pro Bono Pet Photographer & Rescue Owner

Quite by serendipity, Tampa Bay, Floridian Laurie Elmer became a professional pet photographer some 13 years ago. A creative artist her whole life, she...
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Strategy Session: Forever Connected Yearbooks

We’ve all been through the high school yearbook phase of our lives. Geeky portraits signed by some people you never even spoke with, wishing...
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Retail Intelligence: The One Thing to Consider When Inventing a Winning Business Idea

Every transformational and successful business starts with a winning business idea. That’s also true for businesses that reinvent themselves. But it’s not easy to...
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October 2018 Editor’s Note: PRO Group’s 60th Anniversary

I was lucky enough to be invited to the PRO Group’s annual convention in Phoenix, Arizona, a few weeks ago. While I’m not at...
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2018 photokina: A “Map” of Today’s Imaging World

The World’s Fair of Imaging, photokina, has gotten a makeover—one that expands what it means to participate in the imaging industry. At the same...
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Best Buy Creates In-Store “Specialty Retailer” Experience Shops

Best Buy, in partnership with Canon, Nikon and Sony, redesigned its digital imaging departments in every major market to show customers what’s possible in...
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Printing Press: Photo Jewelry Is More Beautiful Than Ever

Advanced techniques in photo jewelry printing and engraving provide exciting new opportunities for personalized gifts and family heirlooms. Suppliers offer everything from waterproof photographic...
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Profit Prospects: Let Your Customer Dream Her Dream

Why are some retailers painting a bull’s eye on their toes? Our industry is poised for the best year in recent memory. Nikon just...
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Strategy Session: The New Mirrorless Effect

The imaging world received the equivalent of a sonic boom with the recent announcements of the Nikon Z and Canon EOS R full-frame mirrorless...
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The Last Word: Boost Your Click Rate with Streamlined E-mail Design

Getting people to click on your marketing e-mails is certainly a key goal for any business. However, once the e-mail has been opened, it’s...
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2018 photokina: A “Map” of Today’s Imaging World

The World’s Fair of Imaging, photokina, has gotten a makeover—one that expands what it means to participate in the imaging industry. At the same...
DIR-9-2018-RoseEllen-1

DIR Editor’s Note September 2018: Words from the Wise

We are proud to present our State of the Industry 2018 report. Each year we reach out to the wise men and women of...

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