Monthly Archives: February 2017

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Digital Imaging Reporter’s 11th Rudy Awards

Every March, DIR asks its editors to weigh in on their selections for the Rudy Awards. The awards were named in honor of the...
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Battle of the Heavyweights: Nikon & Canon

The ongoing epic battle between Nikon and Canon for technological superiority, brand image and market share has been going on for so long—nearly 70...
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12 Top Interchangeable Lenses for Mirrorless Cameras

Initially, mirrorless, interchangeable-lens cameras were slow to take off in the U.S., largely because of the huge installed user base of DSLRs. However, the...
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Eight All-in-One, Ultra-Zoom Point & Shoot Cameras

Ultra-zoom point-and-shoot cameras remain an attractive option for many consumers because they provide unmatched versatility and value. And their compact, portable packages appeal to...
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Profit Prospects: Matt Sweetwood Is Wrong!

I’ve long admired the strength and genius of the Sweetwood family and their ability to morph Unique Photo into the powerhouse it is today....
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Finisher’s Corner: Photographic Paper

Selecting the appropriate photographic paper, whether it’s for business or personal use, can be a confusing endeavor. As an art student in the early...
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Strategy Session: What Does Your Logo Say about You?

When was the last time you thought about your logo? I bring up this question because I just received a press release about Tamron...
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The Last Word: The Fundamental Why of VR Marketing for Brands

For every new trend in technology, there seems to be a predictable reaction from brands. First a few leaders take a crack at it,...
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WPPI 2017 Makes Its Mark at the LVCC

Held February 5–9, 2017, this was the first year the Wedding & Portrait Photographers International Conference & Expo, WPPI 2017, was held at the...
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Noritsu Signs Distribution Deal with Spiral

Buena Park, CA—Noritsu and Spiral announced a strategic partnership that allows Noritsu national distribution of Spiral products in the photographic printing market. Noritsu is...