Monthly Archives: March 2016

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Sony DSC-HX80 P&S Camera: 30x Zoom and EVF

San Diego, CA—Sony Electronics introduced the newest addition to their compact, point-and-shoot, long-zoom camera lineup—the DSC-HX80. It employs a 30x optical zoom lens, a...
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Canon Debuts Four imagePrograf Pro Printers

Melville, NY—Canon USA expanded its imagePrograf Pro series with four large-format inkjet printers. The 11-color plus chroma optimizer 44-inch Pro-4000 and 24-inch Pro-2000 are...
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DIR March 2016 Editor’s Note

To say it’s been a great month for new products is an understatement. In just the last five weeks or so, we’ve seen breakthrough...
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Digital Imaging Reporter’s 10th Rudy Awards

Each spring the editors at Digital Imaging Reporter get together to discuss innovative, out-of-the-box imaging products that have caught our attention. These conversations form...
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Brand Loyalty: Why Pros Shoot What They Shoot

If I had to guess, I’d say that often a camera gifted or handed down by a relative establishes a career-long gear choice—a choice...
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Long-Zoom P&S Bridge Cameras: Versatility Sells!

Long-range, ultra-zoom, point-and-shoot cameras continue to be a bright spot in the declining P&S category. Their unmatched, all-in-one versatility and value appeal to a...
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Strategy Session: Bring Them Back with Mobile Rewards

I read an interesting article recently about Starbucks’ new approach to their rewards system. They’ve decided to reward customers with free coffee based not...
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Finisher’s Corner: Bringing Mobile Photographers to the Print Market

As printing suppliers develop simpler and more intuitive ordering applications for mobile platforms, they’re also exploring creative new ideas for enticing customers to their...
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Selective Focus: Legacy Lenses & Mirrorless Momentum

First, some stats. Interchangeable-lens sales did well in 2015, with the summer months showing a near 20% increase over previous year sales (month to...
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Today’s Lesson Plan: Back to Basics

Everyone who’s ever been in business knows the importance of customer retention. Today, with every consumer having access to retail on a global level,...

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