The Last Word

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The Last Word: Remembering Pete Turner, 1934–2017

Fifty years ago, almost to the day, I got off a train at Grand Central Terminal in New York City, walked several blocks south...
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The Last Word: Camera Stores Can Use Their Voice to Grow an Industry

In an IBISWorld report (a leading publisher of business intelligence), camera stores were shown to be among the top five distressed industries in the...
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The Last Word: How I Came to Own a Jewelry Store

I recently had the realization that I effectively own a jewelry store. How did I find that out? Last month, a professional crew of...
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The Last Word: The Fundamental Why of VR Marketing for Brands

For every new trend in technology, there seems to be a predictable reaction from brands. First a few leaders take a crack at it,...
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The Last Word: Partnerships in Photo Retailing

The rapid growth in digital technologies has given consumers more access to high-quality photography technology than ever before—and an infinite number of digital storage...
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The Last Word: Customize POP Solutions for Your Store

Effective POP (point of purchase) is more than the right messaging to the right audience. It also has to be about the right format...
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The Last Word: My Swan Song

A longtime customer came into Chris’ Camera Center to order prints, walking past the sign on the door that reads: “This store has permanently...
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The Last Word: Monetizing Photos & Memories

Since the beginning of recorded history, humans have enjoyed images; they have used them to communicate what they had seen and what they’d accomplished....
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The Last Word: Go Live First, Stay Native

Over the last few years there have been massive shifts in the way younger generations are consuming content. One of those shifts: Consumers are...
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The Last Word: Personal Photo Organizers

For more than 40,000 years since the first cave paintings, telling stories has been one of our most fundamental communication methods. Even with technology’s...
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The Last Word: The Paradox of Scale

When it comes to driving growth, one of the most pressing problems facing Fortune 500 companies is that they are Fortune 500 companies. For...
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The Last Word: Focus Your Data to Engage and Retain

In today’s world, where we speak to audiences digitally more often than in person, it’s becoming more important to personalize the digital delivery of...
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The Last Word: TakeGreatPictures.com

Takegreatpictures.com helps consumers find meaningful ways to incorporate photography into many aspects of their everyday lives, while assisting them in making intelligent decisions about...
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The Last Word: Change Is Hard—Change After 30 Years Is Even Harder

That’s why it was a particularly difficult decision for me to step down as president of Unique Photo and the camera store I reinvented...
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The Last Word: That Secret Weapon to Build Sales and a Stronger Company Is...

Some time in the late 1990s we all started to play on the Internet. I remember the Kodak Daguerre’s chat room on AOL. It...

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