Tag: Horn Photo
Editor’s Note: We Love Our Photo Dealers
There are two stories I hope you will all appreciate in our December issue.
First, we’re pleased to celebrate our 2022 DIR Dealer of the...
Horn Photo Owners Retire and Make Employees Co-Owners
Fresno, CA—Stan and Shelly Grosz, owners of Horn Photo, wanted to leave a legacy in the Fresno, California, photography community. They decided to retire...
Retailer Roundtable: Pandemic Ponderings
In general, a retailer roundtable generates great ideas. However, it is difficult to replicate in a pandemic. Instead, we asked photo specialty retailers what...
Photo Specialty Stores Respond to Harrowing Weeks with Trepidation and Confidence
This is certainly one of the most challenging times facing our industry and photo specialty stores, as well as many industries, in our nation’s...
Profit Prospects: The Fine Art of Customer Negotiation
If you are an FBI hostage negotiator, someone’s life is on the line. Chris Voss negotiated for real lives in real situations. His book,...
The Last Word: Market Accordingly—Customers No Longer Buy for Photo Gifting
You are the industry influencers and that is why I am writing to you. As a lonely, little photo retailer, I have noticed a...
Horn Photo: Digital Imaging Reporter’s 2019 Dealer of the Year
Horn Photo succeeds through inventive marketing and a dedication to not only their customers but the art and craft of photography.
When the flight attendant...
Clicking Caravan’s Nine Rules for Success
In a digital world where almost everyone over the age of 12 has a camera in their back pocket, it’s increasingly vital for retailers...
Strategy Session: Horn Photo Celebrates the Future
Who knew putting together a world-class cattle photographer with an Ag science degree and another Fresno State Ag science major working on a dairy...
Profit Prospects: Reading Fall Tea Leaves
Let’s read the fall tea leaves based on PRO’s recent 61st annual convention/trade show. Buying, enthusiasm, strategic planning and more all went full speed,...
