Columns By Skip Cohen

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Today’s Lesson Plan: Building Brand Awareness

These days, I spend most of my time writing and teaching. My specialty is marketing and business—and building brand awareness. Most of the time,...
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Today’s Lesson Plan: Building Your Blog & Your Network

While I’ve shared some thoughts on the importance of a blog in the past , I’m surprised at the number of retailers and manufacturers...
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Today’s Lesson Plan: Team Building

It’s the first quarter of the year and the perfect time for you to do a little team building. I’m not suggesting you replace...
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Today’s Lesson Plan: Customer Service

I met many of you back in my Polaroid days when I was the channel manager for Polaroid’s Special Edition product line. It was...
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Today’s Lesson Plan: Building Trust

I recently posted a tweet of an old quote from Zig Ziglar: “If people like you, they’ll listen to you, but if they trust...
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Today’s Lesson Plan: Back to Basics

Everyone who’s ever been in business knows the importance of customer retention. Today, with every consumer having access to retail on a global level,...
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Today’s Lesson Plan: Updating the Basics of Photography Education

The ability to play a serious role in photographic education has always been a strong suit for most retailers. Even the big chains have...
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The Last Word: That Secret Weapon to Build Sales and a Stronger Company Is...

Some time in the late 1990s we all started to play on the Internet. I remember the Kodak Daguerre’s chat room on AOL. It...

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