Columns By Skip Cohen


Today’s Lesson Plan: Customer Service

I met many of you back in my Polaroid days when I was the channel manager for Polaroid’s Special Edition product line. It was...

Today’s Lesson Plan: Building Trust

I recently posted a tweet of an old quote from Zig Ziglar: “If people like you, they’ll listen to you, but if they trust...

Today’s Lesson Plan: Back to Basics

Everyone who’s ever been in business knows the importance of customer retention. Today, with every consumer having access to retail on a global level,...

Today’s Lesson Plan: Updating the Basics of Photography Education

The ability to play a serious role in photographic education has always been a strong suit for most retailers. Even the big chains have...

The Last Word: That Secret Weapon to Build Sales and a Stronger Company Is...

Some time in the late 1990s we all started to play on the Internet. I remember the Kodak Daguerre’s chat room on AOL. It...

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