New York, NY—Sony announced the “world’s toughest and fastest SD card,” the SF-G Tough specification UHS-II SD card series. The cards are engineered to keep images safe in any shooting environment. They combine fast read and write speeds with a rugged design that is bend-proof, shockproof to 16 feet, waterproof and dustproof.
For photographers fighting the elements to get the perfect shot, Tough spec SD cards are waterproof with an IPX8 rating and dustproof with an IP6X rating.
Moreover, the new cards are 18 times stronger than the SD standard (180N compared to 10N rating) to guard against bending and dropping. In addition, they use a monolithic structure with a completely sealed one-piece molding. This leaves no empty space in the card and prevents dust or debris from entering.
The Tough spec series also uses materials with high-grade hardness. Furthermore, the cards are protected against typical physical damage that can affect conventional SD cards. This damage includes a broken plastic casing, broken data protection lock and broken connector ribs, for example. This is because the cards are built without any easy-to-break parts. As a result, Sony says it is the first ribless SD card series with no write protection switch.
Complementing Sony Full-Frame Cameras
The new card series complements Sony full-frame mirrorless cameras such as the α9 and α7 series. These high-end cameras rely on fast memory cards to maximize their performance.
In addition, with professional photographers now using SD cards more frequently, they are demanding higher levels of reliability and durability in their cards. To meet their demands, Sony built the Tough spec series to achieve write speeds of up to 299MB/s. As a result, buffer clearing time is minimized, allowing photographers to shoot at the highest burst speeds.
The Tough spec SD cards also support V90, the highest standard of video speed class. This also makes them ideal tools for shooting high-resolution video.
In addition, for transferring high-capacity photo and video files, Tough spec cards have a read speed of up to 300MB/s. Moreover, to address the practical needs of photographers, SF-G Tough specification cards sport a bright yellow banding design. The bright color makes the card easier to spot in dark shooting conditions.
Another notable feature is that Tough spec cards include a SD Scan Utility. This tool permits users to check that the card is in good condition. Moreover, File Rescue software is
included to recover accidentally deleted data and photos. The new cards are also X-ray proof, magnet-proof, antistatic, temperature proof. Also incorporated is UV Guard.
SF-G Tough Spec Card Pricing & Availability
Sony’s new SF-G Tough series of memory cards will be available in October. The cards will have the following suggested prices: SF-G32T/T1 – 32GB, $72.99; SF-G64T/T1 – 64GB, $131.99; and SF-G128T/T1 – 128GB, $275.99.
