Union, NJ—Two photo enthusiasts at the three-day, annual Amelia Island Concours d’Elegance exotic car festival began bidding against each other in a charity auction for the chance to own an olive wood-handled Hasselblad Lunar camera.
When the bid reached $28,000, neither party wanted to lose out on a Lunar, so a deal was struck for an extra camera to be auctioned—for a joint record-busting price that raised a total of $54,500 for a spina bifida charity. The deal also included a unique set of classic motor-sport photographs shot over decades with a Hasselblad camera by Concours show founder and chairman, Bill Warner.
“Hasselblad is simply the ultimate camera,” said Warner. “It’s the Mercedes-Benz, the Porsche and the Ferrari of cameras, all in one.”
The Amelia Island classic car and automotive art festival draws classic car enthusiasts from across the globe each year and raises millions of dollars for charity.
“We knew our new, retro-look Lunar range was compelling—especially the rich-veined olive wood edition with its advanced technology and supreme ergonomics—but for a pair of them to raise $54,500 for Spina Bifida Jacksonville at this auction is just outstanding,” said Michael Hejtmanek, president of Hasselblad Bron Inc. hasselbladusa.com
