Center Valley, PA—The Olympus OM-D E-M10 Mark III is a compact, lightweight, interchangeable-lens camera that offers the image quality of the OM-D line and is designed for ease of use.
For snapshooters and phoneographers looking to expand their photography, the E-M10 Mark III boasts in-body 5-axis image stabilization. The IS system helps deliver blur-free, high-quality images no matter what lens is attached. The ILC also has the same TruePic VIII image processor used in the flagship OM-D E-M1 Mark II camera. This combination is said to deliver “high-quality images even in situations when camera shake typically causes blur, such as night scenes or handheld telephoto shooting,” or when recording handheld 4K video.
Portable and designed for ease of use, the camera has an ergonomic grip that rests nicely in the hand. In addition, buttons and dials are conveniently positioned. Moreover, the body is equipped with various features for different shooting styles and situations. They include a high-resolution electronic viewfinder, a tilting rear LCD monitor with touch controls similar to a smartphone, and a built-in flash.
OM-D E-M10 Mark III Features for ILC Newbies
For first-time ILC users, Olympus included four shooting assist modes. The intelligent auto mode detects the scene, subject, camera movement and light transmitted through the lens and automatically chooses optimal settings. The other assist modes include scene mode, advanced photo mode and art filter mode, each of which appear on the mode dial alongside auto mode.
In scene mode, users can touch one of six shooting environments to activate the ideal settings. Advanced photo mode opens up users to popular photography techniques, such as nighttime live composite and multiple exposures. In art filter mode, users can apply creative filters to enhance their photos, such as the new bleach bypass filter. This filter reproduces the silver retention method used when developing film. Type I produces a glossy look, like shining silver metal; Type II produces a nostalgic look reminiscent of old film.
Furthermore, the camera’s touch AF (autofocus) shutter, which takes advantage of 121 AF points, lets users choose the precise area of focus and trip the shutter by touching the LCD. It is also equipped with face priority AF and eye priority AF to help ensure sharp focusing on the face or eyes of the person closest to the camera. Also available is C-AF for continuous focusing on moving subjects, as well as 8.6-frames-per-second, high-speed, sequential shooting for capturing split-second expressions.
Additional OM-D E-M10 Mark III Features
In addition, a new shortcut button on the left-hand side of the camera instantly displays the setting menu most relevant to the current shooting mode, allowing users to quickly change settings.
Also, settings are assigned to four arrow-pad buttons on the camera’s back. As a result, ISO, flash, drive and focus settings can be activated with the press of the corresponding icon. Moreover, two customizable function buttons can be programmed with any of 11 functions for instant activation with one button press. And two dials on the upper section can be used to change settings and make adjustments on the fly.
The ILC is also equipped with Wi-Fi. It can be used with the Olympus Image Share app to connect the camera to a smart device and transfer images for editing and uploading to social media.
Optional OM-D E-M10 Mark III Accessories
Olympus also introduced a genuine leather body jacket (SRP: $49.99) customized for the OM-D E-M10 Mark III. Color options include black and brown. It will be available September 15.
Matching genuine leather shoulder straps ($49.99) as well as genuine leather lens covers ($59.99) are both currently available.
OM-D E-M10 Mark III Pricing & Availability
The Olympus OM-D E-M10 Mark III will be available in a black/silver body or black body beginning in September. It will have a suggested retail price of $649.99 body only and $799.99 with the M.Zuiko 14–42mm EZ lens. olympusamerica.com