Fremont, CA—EFI, a leader in customer-focused digital printing, acquired DirectSmile GmbH, a provider of software solutions for cross media marketing automation. Based in Berlin, “DirectSmile invented image personalization in 2001 and today makes media personalization and automation software that streamlines sophisticated marketing and production tasks for corporations, agencies and printing companies,” according to EFI.
DirectSmile’s technologies extend EFI’s offerings and will give customers expanded, fully integrated capabilities with data-driven digital print, web, e-mail, social media and mobile marketing workflows. DirectSmile employees, including cofounders and former principals Christoph Schacht and Christoph Clermont, joined EFI’s Pro
