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Sirui USA Bought by Guangdong Sirui Optical Co.

Verona, NJ—The joining of forces between Sirui USA and Guangdong Sirui Optical Co., Ltd., was announced. Effective immediately, Sirui USA, LLC, is a direct subsidiary of the Guangdong Sirui Optical Company. The parent company...
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Selective Focus: When Consumers & Companies Vote with Their Feet

The catchphrase “voting with one’s feet” might well define the battle the photo industry is engaged in today. This is a two-way street, with companies and their customers sometimes in step—and sometimes not. But it’s...
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Entry-Level Interchangeable-Lens Cameras for Emerging Enthusiasts

Traditionally, the term “entry-level cameras” was used to describe stripped-down models built to a price point. However, that definition no longer applies. That’s because today’s casual shooters, most moving up from smartphones to “real...
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Macro Lenses for Exquisite Close-ups and Beyond

Macro lenses don’t just allow photographers to capture exquisite close-ups. They’re also superbly corrected lenses that can be pressed into service for shooting crisp, compelling, detailed images at “normal” distances. Indeed, their dual personality makes...

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