DIR’s September 2015 Tech Trends

DIR’s September 2015 Tech Trends

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September 2015 Tech Trends: Consumers Are Spending More on Online Photo Print Product Purchases

September 2015: Of all online shoppers, 60% purchased electronics in the last year. This is not unexpected or surprising. However, what is surprising is the incidence of photo print products purchased online.

Source: The NPD Group Retail Tracking Service

More online shoppers purchased photo print products in the last year than pet supplies or baby products. And consumers are spending more money than last year as well.

Notably, while the same percent of online buyers purchased photo print products in the latest 12 months versus a year ago, the average spend-per-buyer was $102. This represents an average of 36% more this year than last year.—Ben Arnold, Executive Director, The NPD Group

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