San Jose, CA—Adobe Systems’ all-new Adobe Social features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting and new collaborative features.
Adobe Social is specifically designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results.
“Today’s social marketers are challenged to validate their social spend,” said Bill Ingram, vice president, Product Management, Digital Marketing, Adobe. “Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy in a highly visual format.”
Social marketers attempt to listen to vast amounts of social data daily, use it to publish compelling content and then create better digital experiences for their audience. They also look to foster two-way conversations with customers and prospects to nurture these relationships. And they need to do all of this across an ever-growing number of social platforms.
With that in mind, Adobe Social added integration with Flickr, Foursquare and Instagram to complement its integrations with Facebook, Google+, Reddit, Tumblr, Twitter and YouTube.
The addition of Foursquare capitalizes on the social network’s partnership with data provider Gnip, to leverage all of Foursquare’s check-in data. Access to local-mobile data can help social marketers understand the movement in customer check-ins, the competitive landscape and how localized marketing initiatives align with specific venue check-in data.
Adobe Social is also adding the ability to publish content to and analyze metrics associated with LinkedIn Company Pages and Groups, features designed to support relationship building on the professional network.
Adobe also made available a new predictive publishing capability for Adobe Social, which was developed to predict social engagement on individual pieces of content and automatically suggest ideal timing to improve how that content will perform. This feature is designed to help social teams deliver content that will best resonate with their audience. And because the solution learns as it goes, it continually refines recommendations.
Utilizing the new unified Adobe Marketing Cloud interface, now available for Adobe Social, marketers and their teams can surface insights and collaborate more effectively. With the new single sign-on feature, customers can access Adobe Marketing Cloud solutions from within one unified interface, and the new social feed will deliver relevant internal content and insights shareable across Adobe Marketing Cloud solutions. adobe.com