DIR Jan. 16, 2017 Tech Trends: Drone Sales

DIR Jan. 16, 2017 Tech Trends: Drone Sales

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DIR-Tech-Trends-Graphic-2017

Port Washington, NY—The topic of this issue’s Tech Trends involves drone sales in the U.S. market.

Premium Drone Sales Outpaced the Rest of Market in 2016

Tech-Trends-1-16-2017-DronesSource: The NPD Group/Retail Tracking Service

Though total sales of drones more than doubled in 2016, sales of premium drones grew even faster than the rest of the market.

In the 12 months ending in November 2016, drones priced above $1,000 grew 220%, accounting for 31% of total market dollar sales. By comparison, entry-level drones priced under $200 grew 111%.

Overall, the average selling prices for drones increased 10% during this time frame.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group

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