Consumers Research Tech Accessories Online, Buy in Stores: CEA

Consumers Research Tech Accessories Online, Buy in Stores: CEA

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Alexandria, VA–The Consumer Electronic Association (CEA) released the findings of its 2nd Annual Accessories at Retail study. The key finding: 62 percent of U.S. consumers go online to learn about tech accessories before deciding to buy. The numbers are even higher for millennial consumers at 77 percent.

However, fewer U.S. consumers are making their final purchases online using a computer (30 percent) or mobile phone (7 percent).

Top Drivers of Tech Accessories Purchases

When making an unplanned purchase, there are three top drivers for consumers’ in-store tech accessories purchases.

  • Store displays (31 percent)
  • Recommendations by friends/family (29 percent)
  • Salespeople (10 percent)

“Consumers want to ask questions and get demonstrations during the purchasing process,” said Steve Koenig, senior director, market research, Consumer Electronics Association. ce.org

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