Port Washington, NY—While the point-and-shoot, P&S, digital camera market continues to decline, the growth of premium devices is having an impact on the wider market overall. Consumers age 25 to 34 accounted for 30% of sales revenue in the 12 months ending April 2017. This figure is up from 19% a year prior. These figures come from the NPD Group’s Consumer Tracking Service.
Younger Consumers Still Buying P&S Cameras
Consumers 25 to 34 are a coveted demographic for imaging companies. This data does not suggest sales are up among any group. However, a wide selection of compelling, premium point-and-shoot camera products is contributing to the 25 to 34 demographic group’s rise in spending share. This is complemented by an overall increase in the category ASP,—Ben Arnold, Executive Director, Industry Analyst, The NPD Group