Valhalla, NY—The president of Fujifilm Holdings Corporation, Kenji Sukeno, unveiled the company’s NEVER STOP global branding campaign. The campaign communicates Fujifilm’s array of business operations as well as its corporate mindset to continue taking on new challenges. The new campaign launched in Japan and the U.S. Moreover, it will continue to roll out at later dates in Europe, China and Southeast Asia.
The NEVER STOP campaign’s core message highlights Fujifilm’s “firm and unwavering commitment to achieving continued corporate growth and never stop building on our innovations and expertise. The campaign represents Fujifilm’s success in transitioning itself from a company focused on photographic film to a company providing new value across a wide range of different fields, contributing to the resolution of various societal issues, while also affirming Fujifilm’s commitment to continual innovation and growth,” the company announced.
As demand for traditional photographic film declined dramatically from the year 2000 on, Fujifilm made the decision to launch the “Second Foundation” of the company. As a result, it greatly transformed its business structure.
Following its reinvention, Fujifilm Holdings is not only active in the field of photography but also in a range of other fields. They include the health care business, which incorporates medical devices, pharmaceuticals, regenerative medicine, cosmetics and other products. Also included are the highly functional materials business, which produces various display materials. In addition, Fujifilm has a document business, which provides a range of solutions and services linking with multifunction devices and printers. Furthermore, Fujifilm established “Value from Innovation” in 2014 as its corporate slogan. It also declared the company’s commitment to continually producing innovative new technologies, products and services. In line with the slogan, the new NEVER STOP global branding campaign highlights Fujifilm’s commitment to providing new value through innovative advanced technologies. And also contributing to the solution of various issues facing society. Moreover, it declares a commitment to never stop producing value through innovation.
“By working innovatively to develop new products, services and technologies, which in turn will create new corporate value, the Fujifilm Group is working to contribute to the resolution of various issues facing society and enhancing the company’s brand value,” the company further stated.
NEVER STOP Concept Video
In addition, the company released the NEVER STOP campaign’s concept video. The video illustrates how the Fujifilm Group overcame the disruption caused to its core business by the growing use of digital products and services. It also shows how it evolved into a technology company working in areas such as health care, highly functional materials, imaging solutions and more.
Furthermore, the video showcases how Fujifilm will continue creating value from innovation. And it will contribute to solving social challenges with unique technologies.
“Fujifilm has continued to search for new, advanced technical applications for the knowledge and technologies built up through the company’s years of involvement in the photographic film industry, boldly branching out into new business areas. Fujifilm is committed to ongoing growth and innovation and will never stop evolving,” the company noted.