The photo publishing market remains a lucrative and expanding space for print service providers and the Xerox/Fujifilm pairing at the 2010 PMA centered on exactly that.
This year marked the fourth consecutive year Xerox demo’d digital print technology, software and business development tools - all designed to drive production of photo books, calendars, trading cards and other photo publishing products - to the photo industry's largest annual tradeshow. “The joint booth presence with Fujifilm enabled both imaging giants to leverage their expertise to serve customers from professional photo labs to traditional print providers,” the companies explained in a joint statement.
"Xerox's technology and software create a significant revenue opportunity for photo businesses and print providers, allowing them to bring photos to life as photo books, calendars and greeting cards," said Philippe Laude, vice president of photo and packaging, Xerox Corporation.
To help print providers succeed in the photo publishing market, Xerox showcased photo applications and software, as well as the DIMA Innovation award-winning Xerox 700 Digital Color Press. The 70 page-per-minute digital system was recognized for a new finishing option that produces booklets in-line, and was on display in Xerox/Fuji booth along with the Xerox Phaser 7760. The Xerox DocuColor 260 system was also on hand.
Xerox customers from MyPicTales, Freeze Frame Publishing and Harold's Photo Centers, Inc. discussed the business benefits of photo publishing during Xerox's Real Business Live! Events that were held several times during the PMA Show.