Retail Take-Aways From Photo Plus Expo: Digital Imaging Trends that Can Make You Money NowNovember 2007
Dorn, who’s designed stylish cases from “wristlets” for pocket-sized cameras to suede rolling camera bags bit enough to protect 2 camera bodies, 2 flashes, 2 lenses and a laptop too, believes consumers are more willing than ever to pay more for this particular accessory.
3. Hot among creative-types: photo books and fancy papers.
It’s not just scrapbookers who will invest in high-margin consumables like ink, fine art paper, and a plethora of photo-book products/services. Wedding photogs, art students, teenagers, and young urban professionals are interested in elegant new ways to display their images. Gregory Schern, the director of digital imaging for Legion Paper, says prosumers especially are looking for products that will turn pix into works of art, whether it’s a framed print or a coffee table book.
“When people buy a camera, they don’t have to come back,” says Schern, “but papers, portfolios and books get customers back into the store. We’re seeing a rise in the demand for high-end printing, especially among people who’ve been using D-SLR’s for more than two or three years.”
4. “The camera has married the computer.” (Quote from Alan Gelman, a Bogen Imaging rep)