Compact System Cameras : Samsung NX300 Camera with Speed & Connectivity, Plus 45mm 2D/3D lens

February 2013

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Ridgefield Park, NJ—Samsung Electronics Co. launched the NX300, the new flagship model in its NX series. The compact system camera delivers a combination of features, functionality and style. Samsung also announced the NX 45mm f/1.8 2D/3D lens—the first one-lens 3D system capable of capturing both photos and Full HD movies in 3D quality.

“Since its launch in 2010, the Samsung NX system has become synonymous with innovation and design, making the best digital imaging technology available to everyone without compromising on style,” said Myoung Sup Han, senior vice president and head of the Digital Imaging business at Samsung Electronics. “The NX300 builds even further on this illustrious heritage. Not only does it deliver incredible speed and accuracy through advanced photographic features, but it is truly built around the user, with upgraded Smart camera functions making shooting and sharing both easy and seamless. We are also very proud to introduce the first one-lens 3D system alongside the NX300, opening up a whole new world of 3D photography and video recording for consumers everywhere.”

Central to the NX300’s imaging performance is its brand-new 20.3 megapixel APS-CMOS sensor that helps enable a wide ISO range of 100–25,600 to improve performance in even the darkest conditions. A new hybrid autofocus system is also said to deliver fast, accurate phase and contrast detection. Also featured is a 1/6,000-sec shutter speed and 8.6-fps continuous shooting mode.

Samsung’s in-house developed DRIMe IV imaging engine provides the NX300’s speed and image quality. The engine was also developed to enable better color reproduction and greater noise reduction, as well as support Full HD 1080p video capture in both 2D and 3D (when combined with Samsung’s 45mm 2D/3D lens).

The NX300 also boasts a 3.31-inch AMOLED screen, and the hybrid touch screen and five-way manual key interface is designed for intuitive use. The tilt display also makes it easier to take high and low-angle shots.

For less-experienced photographers, the camera’s smart mode provides 14 settings, such as creative shot, landscape, light trace or action freeze, that automatically adjust parameters such as aperture and shutter speed in order to obtain the best shot possible. The NX300 also includes i-Depth, an easy way to adjust the depth of an image using the NX series’ i-Function system, which enables users to modify camera parameters using the lens itself, without moving off the target.

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