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The Road to PMA@CES : DIMA 2013 Conference Featured as Premier Digital Imaging Educational Event

October 17, 2012
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The DIMA 2013 Conference at Bally’s Las Vegas, January 6–7, 2013, will be the year’s premier educational event for digital imaging professionals. Topics and tracks for the conference include social media, retail strategy and marketing, photo publishing and custom photo products, professional tips and tricks, and all the trends happening in photo.

The DIMA and PSPA/SPAA conferences, which immediately precede PMA@CES 2013, will also bring you the latest in imaging technologies and trends, including the following.

Consumer Generated Augmented Reality. How is augmented reality impacting the photo-imaging industry? Is it here to stay? How can professional labs and studios benefit from this technology and create additional revenue streams? Join AR expert Michael Mandella as he presents the latest trends in this innovation imaging technology. AR technology gives everyday consumers the ability to create, manage and share augmented reality using their own uploaded content, especially images. This session will discuss how photo retailers can benefit from this development.

Solid State Media vs. Optical Media for Photo Archiving
. Do you know the benefits and drawbacks of optical media for use in long-term archival applications? Are you familiar with the benefits and drawbacks of USB flash memory for archiving image files? Join Robert Zollo, president of Software Architects, as he debunks some common misunderstandings about both media types. You will leave this session with a practical strategy for preserving and protecting valuable content in an affordable and easy-to-implement manner.

Mobile Imaging and Retail Category Growth.
There is an unprecedented opportunity for retailers from the growth in popularity of smartphones and tablets, mobile commerce platforms, and demand for personalized output. Join Frank Baillargeon, president of Jondo, as he outlines how mobile imaging is changing the way your customers interact with their images. Learn how to shift your retail mindset to capitalize on this opportunity.

Online Videos as Powerful Marketing Tools.
Video content has become an essential online marketing tool; it persuades, informs, entertains and inspires your audience. Research shows that an online video is 26 times more memorable and effective than text alone. But how can you create your own professional-looking video quickly, easily and on a budget? Photographer and Telly Award-winning TV personality Erin Manning will share her practical ideas and tips for creating a simple yet powerful video. You’ll learn to create an effective plan that will identify your strengths, how to light and compose your shots to draw your viewers in, and optimize and share your video to increase your chances of going viral. Manning will give you the creative ideas, practical techniques and confidence for creating your own successful video.








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