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Canon USA, Ron Howard and the Public Select Winning Photos for Project Imaginat10n

Photos Will Inspire Short Films Directed by Eva Longoria, Jamie Foxx, Biz Stone, Georgina Chapman and James Murphy

October 15, 2012
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Lake Success, NY—Canon USA, Ron Howard and consumers selected 91 winning photographs from the Project Imaginat10n contest where five innovative celebrities—Eva Longoria, film/TV actress; Jamie Foxx, Academy Award winner; Biz Stone, cofounder of Twitter; Georgina Chapman, designer and cofounder of Marchesa; and James Murphy, founder of LCD Soundsystem—will direct short films based on 10 of the photos.

A consumer vote narrowed down the photographs, and one of the selected winners’ photos, from the Discovery category, was chosen by Ron Howard to be a thematic tie across the celebrities’ films. The directors will now each select one additional photograph from the other nine storytelling categories that personally inspire them, ultimately using 10 photos to represent their creativity and imagination.

In addition to Discovery, the themes include Character, Mood, Goal, Backstory, Setting, Obstacle, Relationship, The Unknown and Time. The winning photographs determined by Ron Howard and the consumer vote can be seen at

“In choosing Unparalled for the Discovery category, it was important that I picked an image that was tremendously imaginative, visually fantastic and thematically pliable so that it could give the filmmakers a lot of possibilities to inspire an element of mystery and suspense,” Ron Howard said. “Moments of discovery are often what you remember most in a film.”

In 2011, Howard and Canon partnered for a similar creative endeavor, Project Imagin8ion. Eight photos were selected and influenced an award-winning short film, when you find me, directed by Bryce Dallas Howard. For year two of Canon’s Long Live Imagination campaign and the next endeavor, Project Imaginat10n, Howard will again mentor the celebrity directors as they begin the filmmaking process to prove that “we’re all creative.”

The celebrity directors are currently reviewing the winning photos to make their selections, craft their stories, develop their scripts and prepare to produce their own short films with Canon’s Cinema EOS system and DSLR cameras. The films will be produced by Freestyle Picture Company, which also produced when you find me in 2011.

The five films go into production between fall 2012 and spring 2013 and will premiere at a special Project Imaginat10n film festival. The “10” in Imaginat10n represents 10 films that will ultimately be produced—five additional directors will be announced at a later date.

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