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Lenses : Sigma Reorganizes Lens Portfolio into Three Lines, Adds New Lenses & Quality Control

September 24, 2012
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Ronkonkoma, NY—Sigma Corporation of America, developer, manufacturer and service provider for lenses, cameras and flashes, unveiled the family-owned and operated company’s global vision at photokina 2012 in Cologne, Germany.

The company will restructure the Sigma lens lineup into three new categories, launch a new lens in each of those categories, develop a new quality control inspection and measurement system for the lenses, and design new software and a USB docking station that will enable photographers to update and adjust their lenses to suit personal preferences.

“We’re moving in a new direction that simplifies the lens selection process for photographers and helps them realize the full potential of the DSLR system,” said Kazuto Yamaki, CEO. “In addition to making it easier for photographers to find the right lens, we’re empowering them with more control over their equipment, while furthering our commitment to them by establishing a higher expectation for the quality of the lenses we produce.”

Starting immediately, all newly produced interchangeable lenses from Sigma will be designed for and organized into one of three product categories: Contemporary, Art and Sports. Each line has a clearly defined concept to guide shooters in the selection of the right lens for their photographic interests.

Contemporary. These lenses incorporate the company’s latest technology and keep size and weight to a minimum, without compromising optical performance or utility. “High-performance, versatile, compact and superbly portable,” according to Sigma these lenses will be largely comprised of standard zooms, telephoto zooms and high-magnification zooms for various photography, including landscape, travel and casual portraiture.

Art.
With an emphasis on artistic touch, these lenses are designed to meet the expectations of users who value a creative, dramatic outcome. Along with landscapes, portraits, still life, close-up and casual snaps, they are geared for “the inner artist.” This category will be comprised of many focal lengths and designs, such as large-aperture prime lenses, wide-angle lenses, ultra-wide-angle lenses, macro lenses and fisheye lenses.

Sports. Offering high-level optical performance and power, these lenses are engineered to capture fast-moving subjects, even at a distance. This line offers a variety of functions to aid photographers in challenging conditions and scenarios. Besides sports photography, they are also effective for nature shots featuring birds, wild animals and other creatures, and for the capture of aircraft, trains and race cars. The Sports line is also unique in that users can adjust the lenses’ focus speeds and the focus limiters via a button on the lens. This category will be comprised of telephoto lenses, telephoto zoom lenses, super-telephoto lenses and super-telephoto zoom lenses.
 

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