Photo-Imaging Shows and Conferences : CEA and International CES Get Top Honors for Innovation and Green Initiatives
Trade Show Executive 2012 Reader’s Choice Awards Give KudosSeptember 19, 2012
Trade Show Executive magazine’s 10th Annual Reader’s Choice Innovation Awards salute those who are making waves for show managers, exhibitors, attendees and the exposition industry as a whole.
“We are honored to have CEA recognized for our innovation and green initiatives by Trade Show Executive magazine,” said Gary Shapiro, president and CEO, CEA, producer and owner of the International CES. “These awards recognize our efforts to reflect the innovative spirit and dynamism of the industry we represent as well as the creative thinking and strategic implementation that go into making CES the world’s most important—and greenest—technology event.”
Initiatives that lead to CEA being named most innovative organization in the trade show industry included its launch of the Eureka Park TechZone at the 2012 CES, featuring more than 100 entrepreneurs and start-ups across a range of product categories; CES’s new Entertainment Matters program, which is designed for the content and entertainment community; and conferences and exhibits focused on digital health and the fitness community. CEA also has made innovative use of technology and apps to communicate important information and show news to its attendees, including the award-winning CES Mobile App and CEA’s use of CESontheTube for show highlight videos.
CEA implemented several green programs at the 2012 CES, including producing 190,000 badge holders from recycled 2011 CES vinyl banners and collecting over 80,000 square feet of vinyl and magnetic banners and show signs to repurpose and give back to the local community. The two 2012 CES on-site pressrooms housed paperless exhibitor press kits, with exhibitor news via USBs, CDs or URLs. The overall recycle rate at the 2012 CES was an industry leading 75%. Additionally, CEA donated $50,000 to Green Chips for solar panel installation at the Las Vegas Rescue Mission and another $25,000 to Repurpose America for sunshades at the UNLV Rebel Recycling facility.
CEA offered a convenient location for entrepreneurs, exhibitors, press and investors to meet, and as a result of attending CES and consolidating trips, attendees saved approximately 1.97 million miles of traveling and an estimated 624,612 business trips, according to an independent audit from VERIS Consulting. ce.org