Photo Book & Creative Printing Retailer : Walgreens Launches Photo by Walgreens App via Facebook to Print Photos at Retail
New app enables users to print photos, with posted comments, at stores directly from FacebookSeptember 2012
With the Photo by Walgreens app, Facebook users can print photos that include all the context that comes with a photo on Facebook, including location, description, who was in the photo as well as likes and comments posted by friends.
“At Walgreens, we are providing customers with more creative ways to share special moments with friends and family,” said Rich Lesperance, Walgreens’ director of digital marketing and emerging media. “Users now can preserve the social comments around their favorite photos, which is a powerful part of the Facebook experience, while enjoying the lasting memories that a printed photo provides.”
Within Photo by Walgreens, users can utilize a new “PrintWorthy” feature that helps them scan through photo albums to find the best candidates for printing based on anniversary dates, birthdays, photos that have been tagged and the number of likes and comments, as well as other variables.
“Considering that more than 300 million photos are uploaded to Facebook every day, there are many PrintWorthy photos out there,” said Jasbir Patel, Walgreens’ senior director and general merchandise manager of photo and e-commerce. “By offering printed photos available at any of our conveniently located stores in as little as an hour, Walgreens is encouraging people to use social media images in more unique, memorable ways.”
Facebook users can find the application by searching the terms “Walgreens” or “Photo by Walgreens” within the social media site and authorize the icon Photo by Walgreens within their page. Each 5x7 PrintWorthy card will cost $2.99 at the time of pickup at a Walgreens photofinishing lab.
The launch of Photo by Walgreens within Facebook provides another convenient and creative way to access the retailer’s photo printing services. Earlier this year, Walgreens introduced QuickPrints through its iPhone and Android apps, so mobile users can print photos directly from their smartphones to any of the 7,919 Walgreens stores nationwide in about an hour. walgreens.com