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Leica to Open Boutique California Store

May 14, 2012
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Leica Camera Inc. will open a new boutique store in Rancho Mirage, CA.

On May 2nd, the German luxury camera brand opened its first North American store in Washington, DC. The new Leica boutique in California is a partnership between Leica and California-based Camera West.

The Leica Boutique at Camera West will have a grand opening on Saturday, May 19th, with Leica representatives on hand to display new products, and Leica Product Specialist Ben Ross to demonstrate the Leica S2.

"Leica Camera offers photographers unparalleled creative freedom and inspiration by producing products of outstanding quality and craftsmanship. Leica Boutiques celebrate these core values and create an incomparable buying experience for our customers," said Roland Wolff, Director of Corporate Retail at Leica Camera Inc. "With the partnership between Leica Camera and Camera West, Leica aficionados, professional and amateur photographers as well as those new to the brand have the opportunity to discover Leica Camera in a memorable and interactive setting."

The grand opening events will take place on May 19th from 10 AM to 4 PM. To RSVP, email RSVP@camerawest.com

 

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