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Consumer Demand for Wi-Fi Enabled Digital Cameras on the Rise: Market Insight

April 26, 2012
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Palo Alto, CA—Consumer demand for Wi-Fi capabilities in digital cameras, similar to those in smartphones for instant photo sharing, continues to increase, particularly in certain brands, according to Market Insight Corp.’s latest findings.

In a sample of more than 59,000 shoppers visiting MyProductAdvisor.com, 7.9% rated Wi-Fi as a very desirable camera feature in the first quarter of 2012, compared to 7.4%, 6.4%, 5.9%, and 5.5% during the previous four quarters.

“Shoppers who expressed a strong preference for the Fujifilm brand showed the largest increase in Wi-Fi interest, with 17.1% indicating it to be very desirable in the first quarter of 2012—a 25% jump from the previous quarter and fully double the percentage who rated it very desirable during the same quarter of the previous year,” reported Market Insight.

Those shoppers with a preference for the Samsung brand also showed high interest in Wi-Fi, with 17.5% rating it very desirable in the first quarter of 2012, compared to 12.8% during the same quarter in 2011.

However, according to the findings, shoppers who preferred other digital camera brands showed lower Wi-Fi desirability ratings and more modest increases over the time period.

MyProductAdvisor.com is a consumer-facing website that provides a real-time portal into the minds of consumers. This service continuously gathers shopper preferences for specific product attributes. Market Insight Corp., the company behind MyProductAdvisor.com, was established in 2003. marketinsightcorp.com


 

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