Market Strategies : Panasonic to Form Sanyo DI Solutions Charged with OEM Digital Cameras

April 25, 2012

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Secaucus, NJ—Panasonic announced it is spinning off a part of Sanyo Electric to create Sanyo DI Solutions; the move is said to represent the company’s efforts to produce OEM digital cameras for other manufacturers.

In accordance with AV Watch, Panasonic’s ownership had put a strain on Sanyo’s fragile manufacturing partnerships, but those partnerships could now contribute to the company’s bottom line in the form of rebadged cameras.

Sanyo DI Solutions will start with 10 million yen in capital and is slated to become fully independent on July 1.

On December 21, 2009, Panasonic completed a $4.5 billion acquisition of a 50.2% stake in Sanyo, making Sanyo a subsidiary of Panasonic. Then in July 2010, Panasonic announced it would acquire the remaining shares of Sanyo Electric. panasonic.com