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Accessories : Parkside Optical Rolls Out New LensPen with Upgraded Styling and Features

April 20, 2012
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Vancouver, Canada—Twenty years ago, Parkside Optical introduced the original LensPen to keep cameras, binoculars and other fine optics clean. As digital replaced film, models specifically designed to clean LCD screens, compact camera lenses, viewfinders and filters were added to the line. Announced earlier this year, now there are five LensPen models—the Original, DigiKlear, MiniPro, MicroPro and FilterKlear—all featuring a stylish new design and packaging.

The devices sport a completely new look but offer the same benefits that have made “LensPen an optics necessity, not just an accessory.” LenPens are safe for all lens, filter and screen surfaces. The secret to its cleaning ability and long life—more than 500 cleanings—can be found in its special carbon compound. Carbon’s grease-cutting properties safely remove fingerprints from optics. The carbon compound found in LensPen products is similar to the one used in printer’s ink; it’s the reason why newspapers have long been an effective way to clean windows and mirrors. Before putting the carbon to work, the retractable natural brush can be used to gently remove any loose dust from the lens surface.

“There are never any messy liquids to spray on and then wipe off, and there’s no need for dirty optical tissues or microfiber cloths, that often do nothing more than smear the fingerprint oil around,” said Peter Meurrens, vice president of Operations at Parkside Optical. “Demonstration is the key. Ninety percent of all LensPen product demos lead to a sale. Get your customer to try it once and they join the millions of already satisfied users who know that nothing cleans like a LensPen. Not really so surprising for those that know us because at Parkside Optical we focus all our energy on one little problem that everyone else seems to ignore: how to clean fingerprints!”

Available in five models to clean lenses, filters, viewfinders, compact cameras and camera LCD displays, the exclusive distributor of LensPen products in the U.S. is ToCAD America. lenspen.com
 

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