Market Strategies : Panasonic’s “Raise the Bar Tour” to Showcase 2012 Cameras, Camcorders and CE Line
Visitors Can Create a Video Message at Tour Stops for Olympic AthletesApril 10, 2012
The first leg of the tour kicked off at The Grove in Los Angeles and The Prudential Center in Boston, April 11-15. The tour will then make stops in major North American markets, including Atlanta, Chicago, Houston, Miami, Minneapolis, New York, San Francisco, Seattle, Toronto, Vancouver and Washington, DC, through May 27.
The tour will give visitors an opportunity to experience Panasonic’s 2012 line of Smart Viera HDTVs, Viera Connect-enabled IPTVs, Blu-ray Disc players, Lumix cameras, HD camcorders, home appliances and personal care products.
The display also features a 3D theater where visitors can experience 3D content from the Beijing and Vancouver Olympic Games as well as a sneak peek at the upcoming London Summer Olympic Games that will be broadcast for the first time in 3D via a partnership between Panasonic and NBC Sports. At each tour stop, visitors will be able to record video messages for the Olympic athletes heading to London. Panasonic is a worldwide Olympic sponsor in the digital imaging, HDTV and Blu-ray Disc categories.
“For consumers, seeing is believing,” said Shiro Kitajima, president of Panasonic Consumer Marketing Company of North America. “Our 2012 product lines have truly raised the bar to a new level for consumers. From our new Smart Viera Full HD 3D TVs and 3D Blu-ray Disc home theater systems to our ever-expanding Viera Connect IPTV features, Lumix digital cameras and camcorders and our innovative personal care and home appliances products, visitors to our tour will be able to experience for themselves how amazing and easy-to-use they all are.”
Tour visitors are also eligible to win 2012 Panasonic products by tweeting product photos from the tour stops to the Panasonic #RaisetheBar hash tag. In addition, visitors that “check in” at tour locations via Foursquare and Facebook Places will also win special commemorative prizes. And, in conjunction with the tour, Panasonic will be giving away a trip for two to the London Olympic Games this summer. To see a complete tour schedule, visit panasonic.com/raisethebar and click on the “Come See Them Live” banner.