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Camera Reviews : Polaroid Unveils the Z340 Instant Camera, Blending the Digital and Analog Worlds

November 9, 2011
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Minneapolis, MN—Polaroid announced that its Z340 instant digital camera is “the next step in the evolution of the famed instant camera.” It features a full-function 14 megapixel digital camera and an integrated ZINK printer.

To deliver a new twist on the instant experience, the Z340 enables users to customize each individual photo between snap and share, making it “a digital photo booth that turns your images into a new social currency in less than one minute,” the company said.

Since the launch of the Polaroid Land Camera in 1948, the first instant camera, people worldwide have enjoyed the magic of instant photography. The Polaroid Z340 camera delivers the same instant experience that is synonymous with the Polaroid brand: a quick and easy way to capture, print, share and create with snapshots.

The Z340 pays homage to its analog predecessors yet contains an advanced, digital feature set. Lightweight and designed for portability, it combines a 14MP camera with a ZINK printer that uses Zero Ink Printing technology from ZINK Imaging to deliver a 3x4-inch print that is the same size as the classic Polaroid photo. Print options include the iconic Polaroid classic border or full bleed and contemporary 3x4-inch photos.

“Polaroid photos connect people together in a way that is more personal than any photo tag, slideshow or comment box, yet digital images shape our stories,” said Scott W. Hardy, president, Polaroid. “The Z340 brings these two worlds together in harmony by merging the excitement of the instant printing experience with the ease of digital photography and sharing. We’re very excited to share the wonders of instant photography with a new generation.”

The integrated printer does not require ribbons, toner or inkjet cartridges, but instead uses patented ZINK paper, a composite material with embedded cyan, yellow and magenta dye crystals. Before printing, the crystals are clear, so the paper looks like regular white photo paper, but then the Z340 uses heat to activate and colorize the crystals. ZINK prints emerge fully developed and protected by a smudgeproof, water-resistant coating.

Other features include: a rechargeable Li-Ion battery that prints up to 25 photos and 75 captures; a 2.7-inch LCD to compose and view images; SD card slot; onboard editing features; and the ability to upload custom borders to the camera.

The Polaroid Z340 camera retails for $299.99; 30 sheets of Polaroid ZINK 3x4-inch paper costs $19.99. polaroid.com
 

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