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Nikon Unveils a Trio of Long-Zoom Coolpix Cameras, Including P500 with 36x

February 11, 2011
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Melville, NY—Nikon unveiled eight Coolpix compacts, including three high-power super-zoom cameras: the Coolpix P500 with a 36x zoom, the longest zoom ever integrated into a Coolpix; and for consumers who want a slim zoom or affordable telephoto, the Coolpix S9100 and L120.

Whether capturing photos or HD video up close or from afar, Nikon’s super-zoom P500 compact is complete with a 36x zoom, while the S9100 packs an 18x zoom in a sleek body ideal for traveling and the Coolpix L120 combines a 21x zoom with easy operation.

 “Today’s consumers want an increase in zoom range, and a camera that is compact enough to never hinder a jet-set, on-the-go lifestyle. Nikon listened, and offers the best of both worlds with these three new Coolpix models,” said Bo Kajiwara, director, Marketing, Nikon Inc. “These three new Coolpix models offer the shooting versatility that comes from the stellar Nikkor lenses while still offering the portability of compact digital cameras.”

At the core of this trio are Nikon’s Nikkor lenses and Expeed C2 digital image processing engine, which is custom-optimized for each Coolpix model. With functions like scene auto selector, best shot selector and Nikon’s smart portrait system, the Coolpix lineup is designed to help even inexperienced photographers take beautiful photos, added Kajiwara.

Coolpix P500. Employing a 36x wide-angle optical Zoom-Nikkor ED glass lens, Nikon calls its P500 an “ultra-telephoto premium compact.” From shooting super-wide-angle 22.5mm to 810mm (35mm equivalent), it’s engineered to perform even in low-light conditions, thanks to the 12.1 megapixel backside illumination CMOS sensor. 
A Coolpix first, it incorporates the Expeed C2 dual image processor, developed to enhance performance, reduce noise and correct distortion in both movies and still images. It also utilizes a hybrid vibration reduction (VR) stabilization system comprised of image-sensor shift VR and electronic VR, and to further combat the effects of camera shake, an additional zoom control was added to the side of the lens barrel to increase stability while shooting hand-held.

The P500’s sensor allows the capture of five images at full resolution in one sec, and it includes backlighting scene mode with a high dynamic range (HDR) function, which merges images of the same scene at different exposures to achieve one image with a broad range of tonal detail. For additional low-light performance, night landscape mode combines a series of shots taken at a fast shutter speed into a single image with reduced noise. Additionally, night portrait mode combines consecutive images of the background while the subject is captured using the flash for night and indoor scenes.


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