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Samsung Launches Latest NX Camera, the NX11, with New i-Function Lenses

The WB700 Compact with 24x Zoom Also Announced

December 29, 2010
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Other key features include: a built-in flash; a built-in electronic VGA (640x480) viewfinder; a 3.0-inch AMOLED screen designed to reduce glare from sunlight; 720p HD recording; a hot shoe; smart auto mode; and beauty shot. Samsung’s NX11 will ship in February with an MSRP of $649 for the camera body and bundled zoom lens.

Also announced was the ultra-slim WB700 camera, which boasts a 24x zoom function that utilizes a 24mm ultra-wide Schneider-Kreuznach lens. The 24x zoom function is made up of an 18x optical zoom and 1.3x “smart zoom.”

The WB700 also offers a 16 megapixel CCD sensor, full manual control and 720p high-definition video recording (H.264 format).

“We understand that many of our customers come to us for the very best and most up-to-date technology available, which is why we have chosen to bring all our innovation together in the WB700 for both the advanced and novice photographer, giving a balance of professional quality imaging and the kind of usability anyone can master,” added Hyunho Chung. “[W]e have added features that bring surprise and delight to the photography experience, such as our new smart filters, the smart lens effect and zoom noise cancellation.”

Additional notable features include Smart Filter 2.0—artistic filters in modes such as soft focus, half-tone dot and cinema alongside traditional effects such as fisheye, miniature and sketch; a new innovation to remove zoom noise from video content; and smart auto mode for both movies and stills. The Samsung WB700 will be available in April 2011 for an MSRP of $299.99.




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