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RED Challenges the World to a 4K Cinema Camera Face-Off

May 1, 2012
Arri, Canon, and all other camera makers that consider themselves capable of producing cinema-quality 4K footage have been invited to a challenge by RED founder and CEO Jim Jannard. His premise is simplicity itself: any company can bring its own cameras and technicians, and process footage however it sees fit, with the goal being to provide a side-by-side shooting comparison. Of course, there aren't that many cameras out there that can produce truly high-fidelity 4K footage, but that's also the point Jim's trying to make. The resulting video will be exhibited
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