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Ren Ng: Focused on Reinventing Photos

April 13, 2012
When Ren Ng unveiled his Lytro camera last year, he got the kind of response entrepreneurs dream of: breathless write-ups from the press and, more important, an invitation from Steve Jobs to demo the device at his Palo Alto home. "It was really inspiring," says Ng, who considered Apple a role model while he was secretly developing the Lytro from 2006 to 2011. "He was so clear-thinking."

The Lytro, which became available in February for $399, is the first commercially available camera to harness technology known as light field photography, Ng's


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